15 間新創公司最真實的募資簡報範例

全球創業公司實際募集資金大集合,這些都是真實出現在投資人面前投影片。總體而言,下列要介紹的這些簡報總共募得超過 4 億美金。

總結

上述投影片當中,總共有 5 個種子輪,5 個 A 輪、3 個 B 輪、和 1 個 C 輪&輪D

  1. 平均種子輪:$ 1.1M
  2. 平均 A 輪:$ 670萬
  3. 平均 B 輪:$ 31M
  4. 每份 Pitch Deck 平均頁數:21.6
  5. 在種子輪每份 Pitch Deck 平均頁數:13.6
  6. 在 A 輪每份 Pitch Deck 平均頁數:23.6
  7. 每一輪投資者的平均數:4.7
  8. 融資輪越後面 Pitch Deck 頁數逐漸增加
  9. 近期的交易傾向更龐大的數字

Airbnb Seed Deck

Raised $600k | 2009 | airbnb.com
Investor: Sequoia Capital

 

“On June 26, 2008, our friend Michael Seibel introduced us to 7 prominent investors in Silicon Valley. We were attempting to raise $150,000 at a $1.5M valuation. That means for $150,000 you could have bought 10% of Airbnb. Below you will see 5 rejections. The other 2 did not reply.”
Brian Chesky
CEO, Airbnb

Brian shares his rejection emails here
Read a recount of the round from an investor who missed out


Intercom Seed Deck

Raised $600k | 2012 | intercom.io
Investors: 500 Startups, Biz Stone, Digital Garage, Dan Martell, Andy McLoughlin

 

“Yesterday we announced Intercom had raised $50 million in an investment round led by Index Ventures. So today I thought it would be interesting to share the first pitch deck I ever used for Intercom. It’s from late 2011. When raising $600,000 was a monumental task. And when I thought it could get us to profitability.”
Eoghan McCabe
CEO, Intercom

Intercom CEO Eoghan McCabe shared the deck here


Buffer Seed Deck

Raised $500k | 2011 | buffer.com
Investors: Dharmesh Shah (Hubspot), Hiten Shah, Guy Kawasaki, Peter Bordes, Gady Nemirovsky, Robert Fanini, Thomas Korte, Shan Mehta, Keval Desai, Maneesh Arora, Jay Gould, Andy McLoughlin, Gordon Paddison, Eric Kim, Jay Baer, Gokul Rajaram, Harvey Brofman, Graham Jenkin, Adii Pienaar, Jim LeTourneau, Alberto Benbunan

 

“Overall, we probably attempted to get in contact with somewhere around 200 investors. Of those, we perhaps had meetings with about 50. In the end, we closed a $450k seed round from 18 investors. Perhaps the most important part of our success in closing that round was that Leo and I would sit down in coffee shops together and encourage each other to keep pushing forward, to send that next email asking for an intro or a meeting.”
Joel Gascoigne
CEO, Buffer

Buffer’s COO Leo Widrich shares his thoughts on the deck here


Front Series A Deck

Raised $10M | 2016 | frontapp.com
Investors: Stewart Butterfield (Slack), Social Capital, Eoghan McCabe (Intercom)

 

“My learnings: keep building relationships… choose carefully what metrics you talk about during those meetings… raise or don’t raise. But don’t ‘kind of raise’… expect the process to be stressful.”
Mathilde Colin
CEO, Front

Read Mathilde’s thoughts on their deck and process here


Mixpanel Series B Deck

Raised $65M | 2014 | mixpanel.com
Investor: Andreessen Horowitz

 

“When Tim and I first went to go pitch our company to investors in 2009 (right after the recession hit), we hopped on the Caltrain, rode our bikes down Sand Hill Road, and talked to 10 investors who all categorically told us “No.” A few of them even wanted to replace the CEO of our company (we didn’t know who would be CEO yet!). We hadn’t quite realized we even needed an official pitch deck. And when we did build a deck, we had no idea how to construct one intelligently. We really struggled.”
Suhail Doshi
Co-Founder, Mixpanel

Read Suhail’s thoughts on the deck here


Youtube Series A Deck

Raised $3.5M | 2005 | youtube.com
Investors: Sequoia Capital, ARTIS Ventures

 

“With more and more people carrying around devices that capture video – from digital cameras to cell phones – YouTube is set to become an essential destination for watching and sharing these experiences. Since our public preview, we are already moving 8 terabytes of data per day through the YouTube community – the equivalent of moving one Blockbuster store a day over the Internet.”
Chad Hurley
CEO, Youtube

Read more in an early press release by Youtube announcing the round with Sequoia investment


Mattermark Series A Deck

Raised $6.5M | 2014 | mattermark.com
Investor: Foundry Group

 

“2 years, 6 months and 9 days after incorporating Mattermark we were finally raising our Series-freaking-A! I wanted to tell everyone! I wanted to sleep for days. I wanted to drink a bottle of champagne! I wanted to go on one of those silent retreats where you’re not allowed to speak to anyone for a week. I wanted to tell my whole team! But not until the money was in the bank.”
Danielle Morrill
CEO, Mattermark

Read more in Danielle’s Series A announcement


Moz Series B Deck

Raised $18M | 2012 | moz.com
Investors: Ignition Partners, Foundry Group

 

“Much of February was spent contacting investors, colleagues and entrepreneurs we knew and asking for help with introductions, positioning and the creation and review of a funding slide deck. Some of those calls and connections led to early interest from some big names in the later-stage industry. Unfortunately, these started out with a familiar pattern – a call expressing interest, a request for data, upon receipt of that data, a deeper request for more data, repeat ad nauseum. We were just settling in for the tough reality of a long slog to reach that first offer we could leverage to start a process when I got on the phone with Brad…”
Rand Fishkin
Wizard of Moz, Moz

Read Wizard of Moz Rand Fishkin’s thoughts on the round


Crew Seed Deck

Raised $2M | 2012 | crew.co
Investors: BDC Venture Capital, Real Ventures

 

“Moving our traction slide from the middle of our presentation to the beginning, made a huge impact for our story. We started speaking with new investors and it proved to be something that stood out. The first few times we presented this story, we received multiple invitations for follow up meetings. We could feel the emotional difference in this version of our presentation compared to the first version. We shared our story with fifty investors over the next three months, closing a $2 million dollar investment round.”
Mikael Cho
CEO, Crew

Read Crew CEO Mikael Cho’s thoughts on this deck


Crew Series A Deck

Raised $10M | 2015 | crew.co
Investors: Atlas Venture, LaunchCapital, iNovia Capital, BOLDstart Ventures, Real Ventures, AngelList, LDV Capital, Launch Capital, BDC Capital Corporation, Accomplice Venture Capital

 

“Crew turned two years old this February. Which is crazy because it doesn’t feel like that long ago when we first started working out of my co-founder Steph’s parent’s basement. I lived in that same basement for over 6 years. We had no connections. I was $40,000 in student debt. Along the way, we made 3 major changes to our business model. And our company almost died. Twice. Although we didn’t start with much and at times it looked like we might not be going anywhere, we never gave up.”
Mikael Cho
CEO, Crew

Read Crew CEO Mikael Cho’s Series A announcement


LinkedIn Series B Deck

Raised $10M | 2004 | linkedin.com
Investor: Greylock Partners

 

“Press and analysts characterized LinkedIn in one of two ways: ‘LinkedIn is an interesting niche that might be worth paying attention to’ or ‘LinkedIn is the Friendster for business’. Neither is a particularly good backdrop for trying to raise capital, because we weren’t the natural leader of a market or technology trend that everyone was paying attention to, we didn’t have substantial organic growth, and we had no revenue.”
Reid Hoffman
Executive Chairman & Co-Founder, LinkedIn

Read Reid’s pitch advice here


Foursquare Angel Deck

Raised $1.35M | 2009 | foursquare.com
Investors: O’Reilly AlphaTech Ventures, SV Angel, Joshua Schachter, Union Square Ventures, Kevin Rose (Digg), Jack Dorsey (Twitter), Alex Rainert, Chad Stoller, Sergio Salvatore

 

“Decks don’t have to be super formal. It’s okay to stray from the ‘business school 10-slide pitch deck template.”
Dennis Crowley
Co-Founder, Foursquare

Foursquare CEO Dennis Crowley shared the deck here


Dwolla Series C Deck

Raised $16.5M | 2013 | dwolla.com
Investors: Village Ventures, Union Square Ventures, Andreessen Horowitz, Thrive Capital


Wework Series D Deck

Raised $355M | 2014 | wework.com
Investors: Benchmark, Goldman Sachs, T. Rowe Price, Wellington Management, JP Morgan Chase & Co, Harvard Management Corp

 

Read more in an announcement on VentureBeat


BuzzFeed Series A Deck

Raised $3.5M | 2008 | buzzfeed.com
Investors: SoftBank Capital, Lerer Ventures, Hearst Corporation

本文出自:https://attach.io/startup-pitch-decks/

責任編輯:PFP 編輯室


台灣首個以創業簡報為主題的實戰訓練營

做簡報幾乎是創業者每天都要面對卻又最為頭痛的問題。不論是在大眾媒體或者募資平台向外界介紹你的超酷想法,還是在 Demo Day 向投資人簡報產品,我們都需要專業的簡報溝通技巧與高超的 Pitch 能力。PitchCamp 是台灣首個以創業簡報為主題的實戰訓練營,為新創團隊提供從聽眾分析、邏輯結構、視覺設計到表達呈現的全方位培訓。